Be social, engaged and engaging! Bridging the virtual and physical world gap in a creative, innovative and exciting way!
While we focus on a particular business model type in the initial description there are several proposed models – skip ahead if you want to cut to the chase!
There has been a shift in recent years in the way we communicate. What was once a time where the only way to communicate was by phone or meeting in person has quickly evolved into a world or virtual meeting places. Mobile phones, Texting, Hangouts, WhatsApp, Skype, FaceTime, Social channels and communities, live streaming – the list is extensive and rapidly evolving.
We can be anywhere anytime, far reaching with a simple tap of the keyboard, swipe of a screen or push of a button. While the world has become ‘significantly smaller’ based on these marvels of technology they have also depersonalized our interactions, in addition to feeling the burning desire to constantly be connected.
We’re sure you’ve at some point panicked if you think you’ve lost your phone – your life is on there! Look around next time you’re in a restaurant – the vast majority of customers are on their phones, taking pictures, typing, posting updates, semi engaged with auto pilot on full tilt. Sitting at home how often do you ‘multitask’ (efficiently we might add) where you focus on one activity or person without having multiple devices going off, in hand or distracting you in some other manner. You’re there and doing ‘stuff’, but you’re really not there.
Many have lost their ability to properly communicate (both interpersonally and written), maintain attention longer then a hamster and are at least partially disconnected / oblivious to the wonderful physical world around them.
This behaviour shift didn’t happen overnight, it gradually trended as technology evolved and access to devices, apps and services became more pervasive…errr rather easier. We do genuinely want to have fun, engage with real people and take part in entertaining activities, otherwise all forms of entertainment would be dead. The problem is that we’ve forgot how.
Live and be in the moment! Have fun!
We’re not proposing radical behaviour shift of a programmed and dependant society overnight (and believe us when we say if we we’re disconnected the shakes would start to set in pretty darn quickly).
Where we see opportunity is bridging the gap between the virtual and physical world without it seeming or feeling like a completely foreign or forced activity, to reengage with our fellow people, working together, even working against each other (intrigued? read on.).
An interesting ‘hook’ that seems to work and be the pivotal in any Web or App based game is the concept of levelling up, badging and general bragging rights of ‘standing tall’ based on your time, effort and skill you’ve invested to get to that tier (this even extends beyond games into the business world and other verticals – gamification has become wildly popular, increasing satisfaction, the fun factor and engagement). Even think back to Boy Scout / Girl Guide badging – it was an AWESOME fulfilling those requirements / completing the tasks required to proudly sew that cool new badge on, we wore it with pride!
What if we could apply this gamification hook to bridge the virtual and physical gap, competing, working as a team, creating engagement and getting back to the basics!