The perfect recipe for small promotions that make a big difference!
Promoting new product is not an easy task. For companies it is very important to have creative and effective marketing strategies, since these are able to attract new customers and make the current ones more loyal to company’s brands. Informing customers about the new product launch and making them try it later are the first steps in creating a respectful brand, and they are equally important as any other parts of product’s campaign. In this article we’re going to review the whole process of promotion and try to explain it in 7 easy steps.
Building the Hype
Step 1: Product Functionality Is the Key
Big hype before the product launch is one of the most useful things that can help its later sales. Is there a better example than Apple, who sold more than 10 million units of the new iPhone 6 on the first weekend of sales. One of the most important things when it comes to creating a big hype is to properly emphasize all advantages of the upcoming product in a way people can understand them. Steve Jobs never spoke about tech details of the Apple gadgets, but about how they’re going to change our everyday lives. This strategy made him one of the best entrepreneurs in the world.
Step 2: Social Media Campaign
Most entrepreneurs don’t have enough money for prime-time TV commercials. They shouldn’t feel bad about it though, since social networks became the best places for product promotion long time ago. Product needs to be loudly promoted on all available networks, with the use of paid ads and constant look for audience feedbacks. Product launch campaigns on social networks usually present teaser photos of the product or some of its parts, videos of the product or its production process and lots of interesting and educational stories, facts and jokes. Each campaign should have a set of memorable hashtags and lots of retweets and shares made by celebrities or experts from the niche. Company’s community managers can also make contests, and the most successful fans should get presents from the company. Giving the new product as a present to the most loyal fans and sharing it on social networks can be a great marketing strategy. This kind of promotion is one of the most effective if your product is in electronic form, like e-books, software, etc.