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The Beginner’s Guide to Canva For Entrepreneurs

Everyone’s talking about what a big deal visual marketing is. Entrepreneurs and small business owners shouldn’t brush off that news because it’s definitely not a fad.  The Content Marketing Institute, Jay Baer from Convince and Convert, Social Media Examiner and many more content marketers are all saying the same thing – images are extremely important. That’s why web applications for graphic design like Canva are making business easier and entrepreneurs love it!

What’s Canva you ask?

Canva is an Australian based easy to use graphic design start-up which launched in 2013.  It’s a web application for people with zero graphic design skills to graphic design professionals. Canva has more than a million images, a multitude of layouts, and a variety of perfect-sized templates to create any graphic design you can think of.  Pretty awesome?  I know!

Why should entrepreneurs use Canva?

Entrepreneurs have a lot of responsibilities and marketing should be top priority.  Not just marketing but VISUAL marketing.

Content is King they say but Visual Content is Queen! – Tweet

Visual marketing encapsulates website graphics, blog graphics, video, presentations, social media posts, etc.  Entrepreneurs need to take advantage of Canva as it can be a powerful tool for their business.

Think about your social media posts…are you more likely to click on a post with just a link or will a photo be a bit more inviting?

Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text?  It’s insane not to use graphics or images with your posts.

Canva makes graphic design EASY for ANYONE. You don’t need a graphic design certificate and you don’t need to know how to use Adobe Photoshop either.  All you need is a little creativity and imagination!

Ooh, did I mention that Canva is FREE?  That’s right!  No need to pay for fancy schmancy software to get the job done or hire a graphic designer for small jobs like blog graphics or social media posts.  As you’re getting your business up and running, your budget will be tight and using Canva will be one of the best tools to use.  We mentioned it’s FREE right?

Okay…I think you’re ready for Canva now, right? Let’s get to it!

Here’s the Beginner’s Guide to Canva for Entrepreneurs:

When you go to Canva, you’ll find a login page where you can login through your Facebook account or email.  Logging in will automatically save all your beautiful works of art.

Once logged in, you’ll find the ‘Start a New Design’ section where there is a variety of perfect sized dimensions; according to what is typically used such as: Facebook Posts, Twitter Posts, Blog Graphic, Facebook Cover, Real Estate Flyers, and more.

If none of the designs suit you and you are looking for a custom size there is an option for custom dimensions where you can provide the measurements you need, i.e. banners, logos, posters, etc.

Once you click on a design you’ll be on the design page with a blank template ready to use. Like so:


On the left side, you will find a search box on the very top where you can search 1 million images.  These images are either $1 or free, perhaps you already have an image you want to use which you can upload with the ‘Upload’ button on the bottom left side.

Below the search box will be a variety of layouts, which have already been crafted for you.  All you have to do is drag and drop your image or use the image they have.  Change the text in the text box fields and boom you’re done!

Here’s a super quick demo on how to use one of their layouts:

Note: If you see an image with a crisscross pattern on it, that means it’s $1.00 to use.

Maybe you don’t want to use one of their layouts…okay then, you overachiever you.  Instead simply choose a photo grid by scrolling down through the layouts.

The photo grid looks like this:


The photo grid is for you to drag and drop an uploaded photo or a searched photo from Canva.

Click on Text and type your brilliant message.

By the way, the Text option has some really great fonts, free to use too. Canva is slowly but surely getting more fonts into the system and adding more features.

Once you’re done with your design, you can click on the top right options of ‘Describe & Tag, Share, and Download’.

First, you should always Describe & Tag your image.  Believe me, when you do so many of them it will help for organization purposes.

Canva - Describe & Tag, Share, and Download

Next, if you’re collaborating with a team member or partner you can Share the image with them, you can email for any approval or edits.  Also there is an option to share via Twitter or Facebook for your proud artsy moments!

Finally, we have arrived at the Download button. Before clicking the Download button, be sure the circle next to it says ‘Private’ and not ‘Saving’. You want to know that all your lovely changes have been properly saved.  Then click on ‘Download’.

There you will receive options…so many I know!  This is pretty neat though. You can download as an image (.png) or PDF.  There is an ‘Options’ arrow below it however that calls for another post remember we’re just getting the basics together right now.

When you click Image or PDF, you may receive a message letting you know you’ve used one of Canva’s images. It could be one that was searched or on the ready to use layout. This is where you put in a credit card.  However if you used your own image or one of their free images, it will go straight to download.

Here’s an example of a beautiful social media post image (if I may so myself):


There you go! You’ve now completed the beginner’s guide to Canva for entrepreneurs.

For in-depth tutorials and training, you can find 3 step tutorials from Canva’s Design School. Also video training is available at Tigerlily Virtual Assistance along with other business tips.

Now that you’ve got the basics, start your own creations! Let’s see them.  Create an awesome image and post in the comments below. I’d love to see them!

Take care,

Lillian De Jesus

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